There are five major cell phone companies here and the competition between them leads to special promotions and busy stores.
One thing that struck me was the way companies sell specific numbers--apparently, those which are easy to remember are more expensive.
Instead of annual plans, it's more pay-as-you-go here. There are kiosks on nearly every block where you can add minutes on yours or another's phone. (Thank you, Lee, for mastering this system for us.)
Even so, "I ran out of minutes" is a common excuse for an interrupted call or unreturned text.
Home internet service is relatively very expensive (ten times?), so people really rely on their phones.
And they're not only useful for communication, but also selfies!
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